Senior Creative & Art Director
Visual stories,
brands & worlds
in every medium.
Joel Cervantes is a graphic designer, illustrator, creative director, art director, and animator with over 30 years of experience driving high-impact visual communications — from fine art and brand identity to television commercials, music videos, and animation.
Selected Work
A sampling of logos, illustrations, fine art, photography, storyboards, and motion work from three decades of client work across the Rio Grande Valley and beyond.
Brand Identity Collection I
Logo design for regional and national clients
Brand Identity Collection II
Logo design for regional and national clients
Brand Identity Collection III
Logo design for regional and national clients
Brand Identity Collection IV
Logo design for regional and national clients
Brand Identity Collection V
Logo design for regional and national clients
Brand Identity Collection VI
Logo design for regional and national clients
Superior Systems — Logo Evolution
Concept sketches through final brand marks
La Unión — 30th Anniversary Poster
Commemorative poster illustration
BorderFest 2013 — Festival Mascot
Character design & illustration
Circus Character Set
Character and prop illustration
Character Concept — Sketch to Final
Character design & illustration
STEAM — Doodle Art
Hand-drawn illustration
Daughter Love — Children's Book
Written & illustrated by Joel Cervantes
Watercolor Illustration
Traditional media
Night Cityscape
Digital illustration
Do Drop Inn — Scene Illustrations
Background art for animation
Nightlight — W3 Electric Storybook
Storyboard & illustration for animation
A Bee's Journey to the Circus
2D animated short
Time Warner Cable — “Super Jackpot” Spot
Motion graphics for television commercial
Circo Hermanos H Vazquez — Animated TV Spot
Motion graphics for television commercial
Margarita Nights — Promo Spot
Motion graphics for television commercial
TSTC — Animated Logo
Motion graphics logo animation
“No All Weekend” — Kinetic Typography Spot
Motion graphics
Active — Kinetic Typography Film
Motion design and animation
The Flying Camera — Animated Short
2D animation
Nebula — Abstract Motion Study
Motion design
More Donuts — Web Promo Animation
Motion graphics and UI animation
Figures in Blue
Painting
Bearded Man
Charcoal portrait
Boy
Charcoal portrait
Woman in Bonnet
Charcoal portrait
Still Life with Fruit
Oil painting
Girl in Beanie
Charcoal portrait
Seated Figure
Painting
Abstract Figures
Painting
Circus Vazquez — 50th Anniversary Poster
Poster design
Circus Vazquez — Donna, Texas Poster
Poster design
Circus Vazquez — Event Poster
Poster design
BorderFest 2013 — Festival Poster
Poster design
La Unión — “Big Bang” Album Art
Album art
Rio Bank — Business Savings Ad
Print advertising
Understanding Cash Flow — Editorial Layout
Editorial design
Costa Messa — Website Design
Web design
Christmas Card Illustration
Illustration
RGV Flash — Sports Poster
Poster design
La Unión — “Love Sessions” Album Art
Album art
Luz Pura — Product Label
Packaging design
Do Drop Inn — Bar Interior
Illustration
City of Mercedes — Brochure Spread
Editorial design
City of Mercedes — Editorial Layout
Editorial design
City of Mercedes — “Weekend Cowboy” Layout
Editorial design
City of Mercedes — Editorial Layout
Editorial design
Circo Vazquez — Billboard
Outdoor advertising
Rafa Sanchez — Promotional Art
Promotional design
Rio Bank — Website Design
Web design
La Unión — Concert Poster
Poster design
Circo Vazquez — Billboard
Outdoor advertising
Circo Vazquez — Billboard
Outdoor advertising
Mercedes-Benz of San Juan — Web Banner
Digital advertising
Control — Band Promo Art
Promotional design
Circus Flip — Event Poster
Poster design
Safety Poster Illustration
Illustration
Telemundo T40 — Website Design
Web design
Danny Vela — Campaign Design
Political advertising
RGV Vipers — Sports Design
Sports design
RGV Vipers — Sports Design
Sports design
Editorial Photo Collage
Editorial design
WWI Veterans — Commemorative Poster
Poster design
Street Reflection
Black & white photography
Circus Trumpet Player
Black & white photography
Cloudscape Portrait
Black & white photography
Aerialist Silhouette
Black & white photography
Smoky Interior
Black & white photography
Clown Portrait
Black & white photography
Band at Sunset
Photography
Portraits at Dusk
Photography
Rock Trio
Photography
Video work coming soon — check back shortly.
About
Accomplished Senior Creative Director, Art Director, Illustrator, and Fine Artist with over 30 years of experience driving high-impact visual communications across traditional fine arts, digital media, advertising, and entertainment.
Expert in blending classical fine art techniques with modern digital tools to lead creative direction, brand identity, advertising campaigns, and multi-platform media production — ranging from television commercials and music videos to digital animation and UX/UI design. Accomplished writer, poet, and master draftsman specializing in both abstract and realistic fine art traditions using pencil, ink, charcoal, and natural media.
Core Competencies
- Creative Leadership & Direction — Creative direction, art direction, project supervision, advertising campaigns, corporate identity strategy
- Traditional & Fine Arts — Abstract painting, realism, pencil drawing, ink illustration, charcoal gesture work, professional photography, oil & natural media painting
- Literary Arts — Poetry and creative writing
- Visual Arts & Design — Illustration, graphic design, logo design, UI/UX design
- Motion & Media Production — Motion graphics for television commercials and music videos, direction, animation
Technical Proficiencies
- Design & UX/UI — Figma, Adobe Illustrator, Adobe InDesign
- Imaging & Editing — Adobe Photoshop, Adobe Lightroom, Affinity
- Motion & Post-Production — Adobe After Effects, DaVinci Resolve
Let's work together
Available for creative direction, brand identity, illustration, and animation projects.